As the saying goes, ‘a picture is worth a thousand words’. Pictures and videos are a powerful way to tell stories, communicate ideas, and create an emotional connection – which is why making your content visual is such a powerful…
Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible. Nothing will give a prospective customer more confidence than seeing a…
The stats on social messaging – and consumer expectations regarding businesses using messaging to communicate with them – paint a very clear picture: You need to have a social messaging strategy in your sales and customer service processes! Take…
You may not know it, but there were several different types of Instagram accounts that are available now, a normal personal account, a business account, and also most recently a creator account. Most businesses should be using a business account,…
Video has become the most powerful way to market your business in the online world today. Video consumption has gone through the roof, starting with YouTube, and has now spread to other channels like Facebook and Instagram. You’ll want to…
Marketing and business expert Seth Godin has said that content marketing is all the marketing that’s left. Content has become a critical variable in today’s sales and marketing environment. It must be prioritized by any business hoping to compete in…
Now that more and more businesses are being run online, it may seem that customer service has become a relic of a bygone era. Many businesses use to define their success as a business based on the excellent customer service…
You may not realize it yet, but your business should have a podcast! Podcasts as a powerful marketing tool The popularity of podcasts is exploding as is their influence on customer decisions. …and there’s a good reason for that. Podcasts…