The holiday season is upon us. It’s a frantic time of the year for brands as online marketing efforts peak during this period. With so much competition for both organic and paid traffic, brands need to think outside the box to ensure that they can generate buzz and achieve maximum
There’s no avoiding negative comments online. That’s just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and hate, brands are not immune to negativity online, either. Whether it’s warranted or unwarranted, people have an opinion and the internet
Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website, YouTube, and social media channels. But one
You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can likely take very good pictures with it. If you have
Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements for any SEO strategy but Google now takes into
Social media is crucial for brand marketing now more than ever before. It’s of particular importance during the holiday season when people are actively looking to purchase items for themselves and their loved ones. The holiday season is both an opportunity and a challenge for brands as the competition is
