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Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video… Read more about What is Nostalgia Marketing (and How to Use it in 2021)

When new leads sign up for your email list, what is the first communication they receive from you?  If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called… Read more about How to Write your Welcome Email Series — The Easy Guide

If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away. Lead magnets are still useful, but they’re not… Read more about Try Content Upgrades for a Higher Conversion Rate

With the number of marketing books on the market, it may seem like there’s nothing more to say. But since marketing is all about what makes people tick, and people are always evolving, there are new things to discover and learn with every passing year. Whether it’s a shift in marketing medium, changes in what’s… Read more about 7 Must-Read Marketing Books of 2020

With 2021 right around the corner and a pandemic still affecting the way we live and sell, it’s time to look to the future. An unpredictable year has made businesses wary about investing too much into their marketing strategies, and that’s certainly understandable. But thriving in this new climate will require focusing on reaching and… Read more about 6 Marketing Trends to Help You Win 2021