Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes without saying that any business that’s trying to generate sales
Hashtags are an incredibly powerful tool to increase engagement and brand awareness. They have become an integral part of the social media experience. It’s the great equalizer among social media platforms. Hashtags serve the same purpose whether you’re on Facebook, Instagram, Twitter or TikTok. Hashtags are now firmly entrenched into
Twitter is still a force to be reckoned with in the social media landscape. The platform has seen its fair share of ups and downs in its over a decade of existence. Yet, it has been able to scale those challenges to deliver a social media experience unlike any other.
Businesses of every size should include social media marketing as part of their overall marketing plan, and video needs to be central to that strategy. Video is highly engaging for viewers, and is now the media format that is most consumed and shared on social media. In fact, by 2022
Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity. Customers who use Apple devices
Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the
