Getting Started with Hashtag Campaigns in 2021

Hashtags are an incredibly powerful tool to increase engagement and brand awareness. They have become an integral part of the social media experience. It’s the great equalizer among social media platforms. Hashtags serve the same purpose whether you’re on Facebook, Instagram, Twitter or TikTok. Hashtags are now firmly entrenched into the social media culture. So […]

13 Tips to Create Videos for Your Business to Share on Social Media

Businesses of every size should include social media marketing as part of their overall marketing plan, and video needs to be central to that strategy. Video is highly engaging for viewers, and is now the media format that is most consumed and shared on social media. In fact, by 2022 online videos will make up […]

The Fast Way To Boost Your Social Media Reach: Get Rid of Fake Followers

Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story.  The fake social […]

5 Ways to Grow Your Instagram Following Organically in 2021

Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated audiences.  Therefore, Instagram should definitely […]

Why Pinterest marketing should be on your radar in 2021

What comes to your mind when you hear about social media marketing? It’s likely Facebook and Instagram as they’re two of the most valuable online marketing platforms available today. Digital marketers also run campaigns on Twitter, Google, YouTube and now even TikTok. Yet there’s one platform that flies under the radar even though it has […]

What Are Reactivation Campaigns… and Why You MUST Do Them?

As you plan the marketing strategy for the rest of the year, don’t forget to include a reactivation campaign in the mix.  Reactivation campaigns are a must for businesses of every size and industry, and for good reason: they can result in big, fast jumps in revenue and profitability! Here’s what you need to know: […]

The 5 Best Free Graphic Design Tools for Marketers

Nothing beats visually appealing content online. Regardless of how detailed your content is or how much value it provides to the reader, the vast majority of visitors would prefer it to be visually appealing. That’s why graphic design is so important for marketers.  There’s ample research to show that your online audience takes mere seconds […]