5 Social Media Trends to Capitalize on in 2021

Social media is an incredibly powerful tool. Changemakers across the globe rely on its power and reach to make the world a better place. People use it to be entertained and stay in touch with their family and friends.  The numbers don’t lie. More than 3.6 billion people were using social media worldwide. This number […]

6 Tips to Help You Manage Your Small Business’ Reputation

There are so many elements of small business marketing to keep up with that it can be easy to let some things slip. But if there is one area that you always want to stay on top of, it’s your reputation – it’s simply too important to ignore!  Why It Matters Before getting into the […]

7 Tips to Do More (and Better) Video Marketing for Your Business

As a small business, you are always searching for ways to make the most of your marketing budget to expand your reach and boost sales. No marketing strategy is complete without video marketing, but it can be hard to know where to start. Whether you need to create your first video marketing strategy or improve […]

How to adapt your eCommerce strategies to increase sales in the summer

Summer is finally upon us and with it comes a thriving retail season. Summer has traditionally been a good time of the year for brands. People approach the season with a zeal. Some overhaul their wardrobes, others make travel plans or look to have new experiences to make good memories.  This provides brands with an […]

What is TikTok marketing + Tips to harness its power

TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors.  The snackable video format provided them with an opportunity to get creative. For viewers, it meant that they […]

8 Methods to Get the Most From Your Digital Marketing Budget

Businesses of any size always try to get the most out of their budgets, but this is particularly important for small businesses with limited funds. Careful planning and prioritizing, along with following a few tips, can help you get the most from your digital marketing budget. This approach lets you keep more funds free for […]

10 Strategies to Make Sure Your Email Newsletter Gets Opened

With so many different marketing channels available now, it’s easy to feel that email has no place in modern strategies. Many feel that email is outdated. It’s certainly been around for far longer than any of the dominant social media networks. The fact remains that email is not dying and is, in fact, incredibly effective.  […]

9 Reasons All Small Businesses Should Take Advantage of Content Marketing

As a small business owner, it can be challenging to know what to include in your digital marketing efforts. Content marketing should always be one of your priorities because it serves several functions at once and offers numerous benefits. Explore some reasons you should take advantage of content marketing.  1. Part of a Well-rounded SEO […]