Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog … Read more about What is Nostalgia Marketing (and How to Use it in 2021)
When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome … Read more about How to Write your Welcome Email Series — The Easy Guide
If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away. Lead magnets are … Read more about Try Content Upgrades for a Higher Conversion Rate
With the number of marketing books on the market, it may seem like there’s nothing more to say. But since marketing is all about what makes people tick, and people are always evolving, there are new things to discover and learn with every passing year. Whether it’s a shift in marketing medium, … Read more about 7 Must-Read Marketing Books of 2020
With 2021 right around the corner and a pandemic still affecting the way we live and sell, it’s time to look to the future. An unpredictable year has made businesses wary about investing too much into their marketing strategies, and that’s certainly understandable. But thriving in this new … Read more about 6 Marketing Trends to Help You Win 2021
If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed. According to research by The Atlantic, it could be … Read more about The Small Business Guide to Surviving the Pandemic
You might be curious about why podcasts seem to have so much traction in today’s tech world? And is it really something that could benefit your unique business? Believe it or not, 2019 is the “Year of the Podcast,” with 32% of Americans listening to a podcast monthly and 25% listening … Read more about 9 Reasons Why Your Business Needs a Podcast
With ads everywhere-- on our social media feeds, on TV and subscription TV services, and on YouTube, just to mention a few-- it can be hard to maintain an audience and gain new followers. But by keeping up with the marketing trends as we approach 2020, you can keep your business competitive. Check … Read more about 7 Content Marketing Trends to Know Heading Into 2020
