Best Social Media Contest Ideas For The 2022 Holiday Season

The holiday season is upon us. It’s a frantic time of the year for brands as online marketing efforts peak during this period. With so much competition for both organic and paid traffic, brands need to think outside the box to ensure that they can generate buzz and achieve maximum ROI for their efforts.  Pick […]

5 Ways To Prevent Negative Comments From Ruining Your Brand Equity

There’s no avoiding negative comments online. That’s just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and hate, brands are not immune to negativity online, either. Whether it’s warranted or unwarranted, people have an opinion and the internet makes it easy for them […]

Live Q&As on Social Media: Tips for Small Businesses

Hosting a live Q&A on social media is an excellent way to connect with your client base and attract new clients. But to make the most of it, there are a few important things to bear in mind.  Benefits of Live Q&As Before getting into tips to run a live Q&A successfully on social media, […]

How playlists on TikTok can significantly increase views

It seems that TikTok came out of nowhere and quickly established itself as a bonafide social network. To do that in a surprisingly amount of time in what happens to be a very competitive market is certainly deserving of praise.  TikTok has a major advantage that incumbents like Facebook don’t: a primarily younger demographic. In […]

Building Your Small Business Blog: Where to Find Great Topic Ideas

You know that having a blog on your small business website is a smart idea. After all, it helps with SEO and positions you as an industry expert. However, coming up with blog topics can be incredibly challenging. While you will likely be able to generate a dozen or more topics off the top of […]

Top LinkedIn B2B Content Ideas In 2022

Much like the rest of them, LinkedIn is a social media network, but its core purpose is fundamentally different from that of something like Facebook or TikTok. LinkedIn started out as a way for professionals to connect with each other. Since its acquisition by Microsoft, it has grown into a bona fide behemoth and now […]

7 Link Building Strategies for Small Businesses That Deliver Results

How do you get more traffic and boost your website’s visibility in the search engines? Link building is a proven way to accomplish both! It will not only increase the chances that someone comes across a link to your website, but it also adds to your reputation factor in the search engines, giving you a […]

Why Content Marketing Is Still Relevant in 2022

Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set.  However, with the significant evolution that online marketing has gone through over the past decade or so, many now believe […]