What is Mastodon and Will Brands Need to Ditch Twitter for It?

There has been significant upheaval at Twitter ever since it was acquired and taken private by Elon Musk. Many reports have revealed that in the wake of this volatility, a lot of advertisers have decided against spending their marketing budgets on the microblogging network for now. There’s also concern among market watchers regarding the direction […]

10 Tips for Participating in TikTok Trends to Promote Your Business

TikTok is one of the fastest-growing social media channels, but it can be difficult to gain a following. You will need to put in the work and develop a strategy to get videos to trend.  Many business owners forget about TikTok when they are marketing their business, and this can be a loss. Though the […]

Why Reposting on Instagram Can Be So Powerful

There’s no secret to going viral. It’s not like you can reproduce a certain number of steps to guarantee that your post goes viral. It’s often the simplest of ideas that end up going viral, leading us to wonder why we hadn’t thought of that. There’s no point in dwelling over that since you can’t […]

The 10 Most Important Social Media Trends for 2023

The social media landscape evolves constantly. The platforms, trends, and ideas that may have done very well for you a few months ago may not deliver similar results in the future. New trends and strategies may emerge that would require you to adapt quickly to maximize the return on your efforts or risk being left […]

How to Supercharge Engagement with Instagram Collabs posts

Instagram is the ideal social network for brands. It’s entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People love to follow brands on Instagram, too, the vast majority of users follow at least one […]

How and Why to Use a Competition or Giveaway in Your Social Media Marketing

Social media marketing can be a whole new world of marketing for many people. There are things that seem easy to understand and other areas that seem more complicated. Giveaways frequently fall into the latter category.  Here are a few reasons you should consider doing a giveaway on social media.  Grow Your Followers One of […]

9 Tips for Building Quality Backlinks to Your Business’ Website

If you are working on getting more traffic to your website, there are many things you need to take into consideration. One of the best ways to increase your traffic is to get quality backlinks integrated throughout your pages. This can be a bit tricky, which is why we have a few tips below to […]

From YouTube to TikTok: What Platforms to Include in Your Video Marketing Strategy

Video marketing is an important part of marketing for any business, regardless of size. But it can seem overwhelming to decide which platforms to include. After all, nearly every platform supports videos.  We’ve gathered the most useful video marketing platforms, along with tips for using each. This way, you can easily decide where to share […]