Why Pinterest marketing should be on your radar in 2021

What comes to your mind when you hear about social media marketing? It’s likely Facebook and Instagram as they’re two of the most valuable online marketing platforms available today. Digital marketers also run campaigns on Twitter, Google, YouTube and now even TikTok. Yet there’s one platform that flies under the radar even though it has […]

What Are Reactivation Campaigns… and Why You MUST Do Them?

As you plan the marketing strategy for the rest of the year, don’t forget to include a reactivation campaign in the mix.  Reactivation campaigns are a must for businesses of every size and industry, and for good reason: they can result in big, fast jumps in revenue and profitability! Here’s what you need to know: […]

The 5 Best Free Graphic Design Tools for Marketers

Nothing beats visually appealing content online. Regardless of how detailed your content is or how much value it provides to the reader, the vast majority of visitors would prefer it to be visually appealing. That’s why graphic design is so important for marketers.  There’s ample research to show that your online audience takes mere seconds […]

7 Ways to Capture More Leads Without Spending More on Ads

We’ve all heard the expression ‘the money is in the list’. We’ve all heard it because it’s true! Growing your list of prospects and customers is one of the most important investments you can make, and businesses should always be on the hunt for ways to capture more leads.  But you don’t necessarily have the […]

5 Social Media Trends to Capitalize on in 2021

Social media is an incredibly powerful tool. Changemakers across the globe rely on its power and reach to make the world a better place. People use it to be entertained and stay in touch with their family and friends.  The numbers don’t lie. More than 3.6 billion people were using social media worldwide. This number […]

6 Tips to Help You Manage Your Small Business’ Reputation

There are so many elements of small business marketing to keep up with that it can be easy to let some things slip. But if there is one area that you always want to stay on top of, it’s your reputation – it’s simply too important to ignore!  Why It Matters Before getting into the […]

7 Tips to Do More (and Better) Video Marketing for Your Business

As a small business, you are always searching for ways to make the most of your marketing budget to expand your reach and boost sales. No marketing strategy is complete without video marketing, but it can be hard to know where to start. Whether you need to create your first video marketing strategy or improve […]

How to adapt your eCommerce strategies to increase sales in the summer

Summer is finally upon us and with it comes a thriving retail season. Summer has traditionally been a good time of the year for brands. People approach the season with a zeal. Some overhaul their wardrobes, others make travel plans or look to have new experiences to make good memories.  This provides brands with an […]