Why Content Marketing Is Still Relevant in 2022

Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set.  However, with the significant evolution that online marketing has gone through over the past decade or so, many now believe […]

The Social Media Metrics That Matter The Most In 2022

Simply having a social media presence in today’s business world isn’t good enough.  The digital marketing landscape has evolved considerably over the past few years, and it’s more competitive than ever before. Brands are going head to head against each other to ensure that their messaging doesn’t just resonate with people online but also continues […]

Why You Should Focus on Local SEO in 2022

What comes to your mind when you think of SEO?  For most, the answer is a combination of content marketing and keywords.  To say that this is a narrow view of SEO, particularly in 2022, wouldn’t entirely be inaccurate.  While it’s true that conventional SEO is still as important today as it was many, many […]

Top 5 Online Marketing Strategies For Small Businesses

Marketing is essential for any business. You need to put your message in front of the desired audience in order to grow the business substantially.  Marketing has evolved significantly over the past few decades. Online or digital marketing in particular has revolutionized the way businesses reach out to prospects, nurture leads, and close sales. At […]

​​How to Perform a Successful Social Media Rebrand

Rebranding is a significant exercise but it’s not uncommon. It’s rare for businesses to look and continue to operate the same way that they did when they launched. In the age of social media, rebranding has become even more crucial, since social networks are now the first touchpoint for most prospective customers.  It’s vital for […]

How TikTok Spark Ads Can Supercharge Your Advertising

TikTok has become a global phenomenon in just a few years. The short-form video sharing service has seen its popularity skyrocket, largely due to how it differentiates itself from other social media platforms.  There’s a lot of focus on discovery, enabling users to easily discover content from new creators that they may not be following, […]

An In-depth Comparison of SEO and PPC for Small Business

With the current state of technology, getting new customers for your business doesn’t look like it did twenty years ago. You need to have a quality website, and you need to have a fundamental understanding of what you need to do to get people to find you online. To get your site noticed, consider two […]