Why Link Building is Still Essential for SEO in 2023

What’s going to change for SEO in 2023? That’s a question that many marketers have and rightly so. Just before the new year rolled in, Google released a significant update for its search algorithm and the effects of that update are only just becoming apparent. That’s also led many to question whether this update is […]

What is Mastodon and Will Brands Need to Ditch Twitter for It?

There has been significant upheaval at Twitter ever since it was acquired and taken private by Elon Musk. Many reports have revealed that in the wake of this volatility, a lot of advertisers have decided against spending their marketing budgets on the microblogging network for now. There’s also concern among market watchers regarding the direction […]

11 Top Free Keyword Research Tools for Your SEO and PPC

These days, businesses of all sizes need strategies for search engine optimization (SEO) and pay-per-click advertising (PPC). One of the many challenges for those unfamiliar with SEO and PPC is figuring out what keywords to use. Luckily, there are numerous tools available that make researching and choosing keywords a breeze.  While many of these tools […]

10 Tips for Participating in TikTok Trends to Promote Your Business

TikTok is one of the fastest-growing social media channels, but it can be difficult to gain a following. You will need to put in the work and develop a strategy to get videos to trend.  Many business owners forget about TikTok when they are marketing their business, and this can be a loss. Though the […]

Why Reposting on Instagram Can Be So Powerful

There’s no secret to going viral. It’s not like you can reproduce a certain number of steps to guarantee that your post goes viral. It’s often the simplest of ideas that end up going viral, leading us to wonder why we hadn’t thought of that. There’s no point in dwelling over that since you can’t […]

The 10 Most Important Social Media Trends for 2023

The social media landscape evolves constantly. The platforms, trends, and ideas that may have done very well for you a few months ago may not deliver similar results in the future. New trends and strategies may emerge that would require you to adapt quickly to maximize the return on your efforts or risk being left […]

How to Supercharge Engagement with Instagram Collabs posts

Instagram is the ideal social network for brands. It’s entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People love to follow brands on Instagram, too, the vast majority of users follow at least one […]

How to Best Scale Facebook Ads in 2023

It’s impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the largest social network on the planet with over 2.9 billion users. No matter what industry you’re in and what product or service you’re trying to sell, there’s a good chance that you’ll be able to find a buyer on […]