Understanding Facebook Reach and How to Quickly Grow Yours

Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business.  It goes without saying that any business that’s trying to generate sales online will devote a big […]

Getting Started with Hashtag Campaigns in 2021

Hashtags are an incredibly powerful tool to increase engagement and brand awareness. They have become an integral part of the social media experience. It’s the great equalizer among social media platforms. Hashtags serve the same purpose whether you’re on Facebook, Instagram, Twitter or TikTok. Hashtags are now firmly entrenched into the social media culture. So […]

2021 Twitter Changes and What You Need to do to Adapt

Twitter is still a force to be reckoned with in the social media landscape. The platform has seen its fair share of ups and downs in its over a decade of existence. Yet, it has been able to scale those challenges to deliver a social media experience unlike any other. In addition to popularizing the […]

13 Tips to Create Videos for Your Business to Share on Social Media

Businesses of every size should include social media marketing as part of their overall marketing plan, and video needs to be central to that strategy. Video is highly engaging for viewers, and is now the media format that is most consumed and shared on social media. In fact, by 2022 online videos will make up […]

iOS 14 and Facebook Ads: How It Can Affect Your Campaigns

Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity.  Customers who use Apple devices are known to have higher […]

The Fast Way To Boost Your Social Media Reach: Get Rid of Fake Followers

Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story.  The fake social […]

5 Ways to Grow Your Instagram Following Organically in 2021

Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated audiences.  Therefore, Instagram should definitely […]