Best Social Media Contest Ideas For The 2022 Holiday Season

The holiday season is upon us. It’s a frantic time of the year for brands as online marketing efforts peak during this period. With so much competition for both organic and paid traffic, brands need to think outside the box to ensure that they can generate buzz and achieve maximum ROI for their efforts.  Pick […]

5 Ways To Prevent Negative Comments From Ruining Your Brand Equity

There’s no avoiding negative comments online. That’s just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and hate, brands are not immune to negativity online, either. Whether it’s warranted or unwarranted, people have an opinion and the internet makes it easy for them […]

8 Video Ideas Small Businesses Should Incorporate Into Their Digital Marketing

Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website, YouTube, and social media channels.  But one of the challenges with video […]

What is Search Intent and How to Leverage it to Increase Rankings

Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements for any SEO strategy but Google now takes into account a lot more before […]

Preparing Your Social Media for the 2022 Holiday Sales Push

Social media is crucial for brand marketing now more than ever before. It’s of particular importance during the holiday season when people are actively looking to purchase items for themselves and their loved ones. The holiday season is both an opportunity and a challenge for brands as the competition is fierce at this time of […]

Live Q&As on Social Media: Tips for Small Businesses

Hosting a live Q&A on social media is an excellent way to connect with your client base and attract new clients. But to make the most of it, there are a few important things to bear in mind.  Benefits of Live Q&As Before getting into tips to run a live Q&A successfully on social media, […]

How playlists on TikTok can significantly increase views

It seems that TikTok came out of nowhere and quickly established itself as a bonafide social network. To do that in a surprisingly amount of time in what happens to be a very competitive market is certainly deserving of praise.  TikTok has a major advantage that incumbents like Facebook don’t: a primarily younger demographic. In […]