iOS 14 and Facebook Ads: How It Can Affect Your Campaigns

Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity.  Customers who use Apple devices are known to have higher […]

The Fast Way To Boost Your Social Media Reach: Get Rid of Fake Followers

Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the whole story.  The fake social […]

5 Ways to Grow Your Instagram Following Organically in 2021

Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated audiences.  Therefore, Instagram should definitely […]

Why Pinterest marketing should be on your radar in 2021

What comes to your mind when you hear about social media marketing? It’s likely Facebook and Instagram as they’re two of the most valuable online marketing platforms available today. Digital marketers also run campaigns on Twitter, Google, YouTube and now even TikTok. Yet there’s one platform that flies under the radar even though it has […]

What Are Reactivation Campaigns… and Why You MUST Do Them?

As you plan the marketing strategy for the rest of the year, don’t forget to include a reactivation campaign in the mix.  Reactivation campaigns are a must for businesses of every size and industry, and for good reason: they can result in big, fast jumps in revenue and profitability! Here’s what you need to know: […]

The 5 Best Free Graphic Design Tools for Marketers

Nothing beats visually appealing content online. Regardless of how detailed your content is or how much value it provides to the reader, the vast majority of visitors would prefer it to be visually appealing. That’s why graphic design is so important for marketers.  There’s ample research to show that your online audience takes mere seconds […]

7 Ways to Capture More Leads Without Spending More on Ads

We’ve all heard the expression ‘the money is in the list’. We’ve all heard it because it’s true! Growing your list of prospects and customers is one of the most important investments you can make, and businesses should always be on the hunt for ways to capture more leads.  But you don’t necessarily have the […]