5 Ways to Optimize Your Social Profiles to Generate More Leads

No doubt, your business has some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you just want more paying customers (always a good goal), you can implement the following 5 ways to optimize your social profiles […]

6 Top Marketing Strategies That You Can’t Afford to Ignore In a Bad Economy

Times are tough, but there are ways to mitigate the impact on your business. As you read this, I’m sure you are currently considering — or already have considered — the various ways that an economic downturn could affect your business, and what marketing strategies can keep you competitive.  No matter how difficult it may […]

7 Ways to Use Text Messaging to Drive More Sales

A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more sales, you’ve got to meet your customers where they are. Sending out engaging text messages is one of the latest ways to increase your numbers, but you’ve got […]

Paid Versus Organic Marketing: What They Are and How to Use Them

Both paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Read on to learn more! What Are Organic and Paid Marketing? Organic Marketing Organic Marketing is less costly than paid (hence the name). Instead of spending lots of […]

8 Free Marketing Strategies That You May Have Overlooked

Trying to put together a solid marketing strategy with a low budget? Sounds too good to be true, I know, but it’s possible with some consistency and creativity. Below, I’ll go over 8 free marketing strategies that you may have overlooked, but that — when implemented correctly — can help you expand your reach. #1 […]

10 Steps to Market Your Business on Instagram

Are you trying to step up your social media game? If so, be sure to add Instagram marketing to your social media strategy. It seems that virtually everyone has an Instagram account these days, and users are engaging more and more with targeted ads. If you’re interested in jumping into the Instagram marketing game, read […]

How to Market Your Business in a Down Economy

When times get tough, there’s no doubt that lots of businesses slow down or stop their marketing altogether, bracing themselves for the unknown. But smart companies know that marketing is critical to the success of your company, whether times are good or bad.  Today, I’m going to let you in on 8 tips for marketing […]

How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing

If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy.  But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some way, shown interest in your website in the past.  Why is this such a great idea? Well, those potential customers […]