Why the Facebook Ad Library can be your secret weapon

Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You’re probably having to do everything yourself, from designing the creatives to writing copy, setting up campaigns, dialing in the targeting and executing the campaigns.  It can all get […]

How To Reduce Facebook Ads Cost In 2022

Whether you’ve been running Facebook Ads for a long time or are only just starting out advertising on the world’s leading social media network, the cost of running these ads will certainly be a major consideration.  With billions of users across the globe in every demographic, Facebook is arguably the best place to be for […]

Facebook Marketing Myths You Need To Forget

Facebook sounds like the best place to start with your paid social media campaigns and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the globe. That massive user base makes Facebook an attractive destination for brands.  More than 10 million active advertisers […]

Why Social Listening Is Incredibly Powerful For Lead Generation

Most online marketers swear by social listening and if you don’t already have a strategy in place to leverage it, you’re seriously missing out. It will provide you with some of the most valuable data about your business and how it’s being perceived online, enabling you to make more informed decisions regarding your online marketing […]

How Facebook Groups Can Supercharge Your Digital Marketing

Facebook is one of the few social networks that has a profound impact on our lives. It has quite literally changed our lives. Billions of people use Facebook every single day to stay in touch with their friends and family. They also use it to catch up on news, see what their favorite brands are […]

How to Plan Facebook Ad Campaigns For The Holiday Season

The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why it’s important now more than ever before to have well thought out plans for […]