How to Best Scale Facebook Ads in 2023

It’s impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the largest social network on the planet with over 2.9 billion users. No matter what industry you’re in and what product or service you’re trying to sell, there’s a good chance that you’ll be able to find a buyer on […]

How and Why to Use a Competition or Giveaway in Your Social Media Marketing

Social media marketing can be a whole new world of marketing for many people. There are things that seem easy to understand and other areas that seem more complicated. Giveaways frequently fall into the latter category.  Here are a few reasons you should consider doing a giveaway on social media.  Grow Your Followers One of […]

From YouTube to TikTok: What Platforms to Include in Your Video Marketing Strategy

Video marketing is an important part of marketing for any business, regardless of size. But it can seem overwhelming to decide which platforms to include. After all, nearly every platform supports videos.  We’ve gathered the most useful video marketing platforms, along with tips for using each. This way, you can easily decide where to share […]

Best Social Media Contest Ideas For The 2022 Holiday Season

The holiday season is upon us. It’s a frantic time of the year for brands as online marketing efforts peak during this period. With so much competition for both organic and paid traffic, brands need to think outside the box to ensure that they can generate buzz and achieve maximum ROI for their efforts.  Pick […]

Preparing Your Social Media for the 2022 Holiday Sales Push

Social media is crucial for brand marketing now more than ever before. It’s of particular importance during the holiday season when people are actively looking to purchase items for themselves and their loved ones. The holiday season is both an opportunity and a challenge for brands as the competition is fierce at this time of […]

5 Tools to Build Your Own Online Community, and Why Every Business Should

Online communities can prove to be a highly effective tool for marketing. The ROI that these communities can generate is immense. Businesses can utilize these communities to increase their brand awareness, build trust in the business, and ultimately get people to convert into paying customers. Furthermore, they also enable brands to control the narrative about […]

16 Websites Small Businesses Can Use Video Marketing On

You hopefully know that video marketing is an important part of your small business digital marketing. But just creating videos and posting them on your website is not enough to see results. Instead, you should be sharing your videos on various websites. The websites that you decide to use video marketing on will depend on […]

Why the Facebook Ad Library can be your secret weapon

Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You’re probably having to do everything yourself, from designing the creatives to writing copy, setting up campaigns, dialing in the targeting and executing the campaigns.  It can all get […]