Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. Nevermind the fact that social media overwhelmingly prefers silly or opinionated content—two things that really don’t…
As marketing guru, Seth Godin said, “Content marketing is all the marketing that’s left”. He said that all the way back in 2008, and he couldn’t have been more right about what the state of marketing would look like today (that’s why he’s the guru!). If you’re going to be…
As the saying goes, ‘a picture is worth a thousand words’. Pictures and videos are a powerful way to tell stories, communicate ideas, and create an emotional connection – which is why making your content visual is such a powerful marketing strategy. The power of visual content makes it much…
Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible. Nothing will give a prospective customer more confidence than seeing a variety of glowing testimonials about the thing they are about…
The stats on social messaging – and consumer expectations regarding businesses using messaging to communicate with them – paint a very clear picture: You need to have a social messaging strategy in your sales and customer service processes! Take a look at the numbers: By the end of 2018,…
You may not know it, but there were several different types of Instagram accounts that are available now, a normal personal account, a business account, and also most recently a creator account. Most businesses should be using a business account, and here are eight reasons why. Real-time metrics First, is…
Video has become the most powerful way to market your business in the online world today. Video consumption has gone through the roof, starting with YouTube, and has now spread to other channels like Facebook and Instagram. You’ll want to create video for your business to help you grow the…
Marketing and business expert Seth Godin has said that content marketing is all the marketing that’s left. Content has become a critical variable in today’s sales and marketing environment. It must be prioritized by any business hoping to compete in the future. Here are six tips to help you create…
Now that more and more businesses are being run online, it may seem that customer service has become a relic of a bygone era. Many businesses use to define their success as a business based on the excellent customer service that they offered. Companies like Nordstrom comes to mind. However,…
You may not realize it yet, but your business should have a podcast! Podcasts as a powerful marketing tool The popularity of podcasts is exploding as is their influence on customer decisions. …and there’s a good reason for that. Podcasts are convenient to listen to whether you are at home,…
Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following seven Instagram Story features…
‘How-To’ videos get huge amounts of traffic… here’s an easy way to create them. According to data from Tubular Labs, in the last 12 months, how-to videos have collectively netted 47.3 billion views on Facebook and 31.5 billion views on YouTube. ‘How-To’ videos are an incredibly powerful and popular way…