It’s hard to believe, but the home-stretch of 2019 is coming into sight. That means it’s time to start formulating your marketing strategies for 2020! Here are the five trends that we think will dominate the digital marketing landscape in 2020, and that you better have a plan for: Voice…
Any online business owners are struggling to come up with contents to posts and there is one ingenious solution to that: research. Conducting research provides you with a first-hand look at what your audience wants to see. This does not only provide you with overflowing content ideas but your research…
Businesses have turned to content marketing to scale their business online. Almost all the businesses that exist have some form of presence online but not enough to stand out in the saturated online business market. Not all businesses do it correctly. If the content is haphazardly and has no visible…
Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying. According to eMarketer research, online reviews are by far the most trusted…
Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. Nevermind the fact that social media overwhelmingly prefers silly or opinionated content—two things that really don’t…
As marketing guru, Seth Godin said, “Content marketing is all the marketing that’s left”. He said that all the way back in 2008, and he couldn’t have been more right about what the state of marketing would look like today (that’s why he’s the guru!). If you’re going to be…
As the saying goes, ‘a picture is worth a thousand words’. Pictures and videos are a powerful way to tell stories, communicate ideas, and create an emotional connection – which is why making your content visual is such a powerful marketing strategy. The power of visual content makes it much…
Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible. Nothing will give a prospective customer more confidence than seeing a variety of glowing testimonials about the thing they are about…
The stats on social messaging – and consumer expectations regarding businesses using messaging to communicate with them – paint a very clear picture: You need to have a social messaging strategy in your sales and customer service processes! Take a look at the numbers: By the end of 2018,…
You may not know it, but there were several different types of Instagram accounts that are available now, a normal personal account, a business account, and also most recently a creator account. Most businesses should be using a business account, and here are eight reasons why. Real-time metrics First, is…
Video has become the most powerful way to market your business in the online world today. Video consumption has gone through the roof, starting with YouTube, and has now spread to other channels like Facebook and Instagram. You’ll want to create video for your business to help you grow the…
Marketing and business expert Seth Godin has said that content marketing is all the marketing that’s left. Content has become a critical variable in today’s sales and marketing environment. It must be prioritized by any business hoping to compete in the future. Here are six tips to help you create…