So, you’re trying to bring attention to your website, and for good reason. It seems like everyone’s competing for top ranking in Google searches (probably because they ARE), and you’ve got to get in on the game. Want your website…
In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops. And since we’re watching these videos while we’re…
When your website was new, it was fast, clean, and effective. The navigation was simple and conversions were good. But if it’s been a few years, you may find that your once-slick online presence is starting to look (and perform)…
It’s a classic dilemma. Do you dedicate your resources to where the most customers are — and the most competition? Or do you spend your time and money trying to reach smaller numbers — at a lower cost and amid…
You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing methods, it…
In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you should create your…
The economy is growing and the holidays are approaching. That means a very happy holiday season is on the horizon for entrepreneurs and small businesses! In fact, Deloitte is forecasting a 4.5% increase in retail sales this season, and up…
We all know that content is the “make-it, break-it” factor for today’s businesses. But what do you do if nobody’s seeing what you’re putting out there? Don’t fret. I’ve got 9 simple strategies that you can implement TODAY to increase…