You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing methods, it…
In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you should create your…
The economy is growing and the holidays are approaching. That means a very happy holiday season is on the horizon for entrepreneurs and small businesses! In fact, Deloitte is forecasting a 4.5% increase in retail sales this season, and up…
We all know that content is the “make-it, break-it” factor for today’s businesses. But what do you do if nobody’s seeing what you’re putting out there? Don’t fret. I’ve got 9 simple strategies that you can implement TODAY to increase…
You might be curious about why podcasts seem to have so much traction in today’s tech world? And is it really something that could benefit your unique business? Believe it or not, 2019 is the “Year of the Podcast,” with…
Google Reviews are an important factor in business success and popularity, but not enough businesses are giving them the attention they deserve. Despite their pivotal role in helping a customer to pick a business, they are often neglected by the…
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits…
Getting your team on the same page can seem like a daunting task in the best of times, and impossible in the worst. But getting team communication flowing openly and smoothly is one of the highest ROI things you can…