The world has changed over the last several months, and businesses of all kinds are trying to figure out marketing strategies that will work going forward. It may be time to try something totally new and different from your normal…
If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value…
Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a…
You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. Below, we’re going…
At first, we hoped the impact of the coronavirus would be a few weeks of lockdown followed by a joyous reopening. Then as the weeks dragged on, we hoped that it would just be a few short months. Now, we’re…
Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle. You can write post after post of perfectly optimized…
You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where do you go…
The script is written, graphics are designed, music is chosen, filming is complete, and editing is done. Time to hit publish on your shiny new video and watch the views roll in! And then…crickets. Video content takes more time and…