Influencer marketing has become a big industry. Estimated to be worth $1.7 billion in 2016, the industry has grown exponentially since then and is now expected to reach almost $14 billion by 2022. It goes without saying that influencer marketing…
Building backlinks to your website is just one of many important steps to boost your SEO rankings and bring more people to your website. Small businesses may feel intimidated by the idea of link building, not knowing where to start.…
Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes…
Hashtags are an incredibly powerful tool to increase engagement and brand awareness. They have become an integral part of the social media experience. It’s the great equalizer among social media platforms. Hashtags serve the same purpose whether you’re on Facebook,…
Twitter is still a force to be reckoned with in the social media landscape. The platform has seen its fair share of ups and downs in its over a decade of existence. Yet, it has been able to scale those…
Businesses of every size should include social media marketing as part of their overall marketing plan, and video needs to be central to that strategy. Video is highly engaging for viewers, and is now the media format that is most…
Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who…
As a small business owner, you want to use all of the strategies and tools at your disposal when it comes to marketing. One of the strategies that you should not overlook is influencer marketing. You may not realize it,…