If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away. Lead magnets are
With the number of marketing books on the market, it may seem like there’s nothing more to say. But since marketing is all about what makes people tick, and people are always evolving, there are new things to discover and learn with every passing year. Whether it’s a shift in
With 2021 right around the corner and a pandemic still affecting the way we live and sell, it’s time to look to the future. An unpredictable year has made businesses wary about investing too much into their marketing strategies, and that’s certainly understandable. But thriving in this new climate will
If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed. According to research by The Atlantic,
You might be curious about why podcasts seem to have so much traction in today’s tech world? And is it really something that could benefit your unique business? Believe it or not, 2019 is the “Year of the Podcast,” with 32% of Americans listening to a podcast monthly and 25%
With ads everywhere– on our social media feeds, on TV and subscription TV services, and on YouTube, just to mention a few– it can be hard to maintain an audience and gain new followers. But by keeping up with the marketing trends as we approach 2020, you can keep your
