Copywriting has been around since long before the internet. It involved writing compelling and creative copy for print and electronic ads. With the advent of the internet, copywriting moved online as businesses set up websites and social media profiles. Copywriting has always been an important aspect of search engine optimization…
Getting a groove for internet marketing can be difficult, especially when you have to choose between posts, stories, videos, and ads. Whether you are a small business or an influencer, it is difficult to decide what to share and how to do it. One of the best ways to streamline…
Inbound marketing has become a popular approach for businesses to attract potential customers and increase brand awareness. However, simply implementing an inbound marketing strategy doesn’t guarantee success. To determine whether your inbound marketing strategy is working, you need to measure its effectiveness. Measuring the success of inbound marketing involves tracking…
AI is already transforming the marketing landscape, and it’s only going to become more pervasive in the years ahead. In 2023, we can expect AI to play an even bigger role in shaping the way companies market their products and services. From personalization to automation, predictive analytics to visual content…
Keeping your social media platforms stocked with quality content and getting your audience to engage with the content are two totally different things. You want to create content that will spread far and wide online to reach potential customers and boost conversions. But what type of content is that? Here…
YouTube can turn out to be very lucrative for lead generation if you know how to leverage the world’s most popular video sharing platform. YouTube tends to hold visitors’ attention for far longer than other social media platforms or search engines, making it more likely for people to interact with…
TikTok has seen explosive growth over the past few years. It has amassed over 1.2 billion users worldwide and continues to grow, particularly in key markets. In the US alone, 7 out of every 10 American teens are on TikTok. Influencer engagement rates on the platform are among the highest…
Occasional website audits are an important step to ensuring that your website is helping you meet your goals. But how exactly do you run a website audit? How does it affect small businesses, and can you do one on your own? We’ll cover all that information and more below. Understanding…
Google Search remains one of the most important sources of organic traffic. The company never reveals precisely how the results are ranked but it does offer guidance to webmasters and publishers so that they may follow best practices. Since Google provides limited information about the factors it considers for ranking…
Email marketing is a crucial part of running any business today. For an effective email marketing campaign, you need to be able to write an email that achieves a good conversion rate. However, this process doesn’t have to be intimidating. We’ve gathered the most important tips to help you craft…
What’s going to change for SEO in 2023? That’s a question that many marketers have and rightly so. Just before the new year rolled in, Google released a significant update for its search algorithm and the effects of that update are only just becoming apparent. That’s also led many to…
There has been significant upheaval at Twitter ever since it was acquired and taken private by Elon Musk. Many reports have revealed that in the wake of this volatility, a lot of advertisers have decided against spending their marketing budgets on the microblogging network for now. There’s also concern among…