Why the Facebook Ad Library can be your secret weapon

Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You’re probably having to do everything yourself, from designing the creatives to writing copy, setting up campaigns, dialing in the targeting and executing the

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Why Your Marketing Strategy Needs YouTube Shorts

The popularity of short form video content has skyrocketed online with social networks like TikTok being the major drivers of this trend. Other social networks have taken notice and launched their own short form video platforms. Most people wouldn’t associate short form videos with YouTube. It’s the place where they

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6 Ways To Increase Your ROI With Digital Marketing

Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If you don’t create a strong online presence, it can be difficult to grow

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How To Reduce Facebook Ads Cost In 2022

Whether you’ve been running Facebook Ads for a long time or are only just starting out advertising on the world’s leading social media network, the cost of running these ads will certainly be a major consideration.  With billions of users across the globe in every demographic, Facebook is arguably the

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