There has been significant upheaval at Twitter ever since it was acquired and taken private by Elon Musk. Many reports have revealed that in the wake of this volatility, a lot of advertisers have decided against spending their marketing budgets…
These days, businesses of all sizes need strategies for search engine optimization (SEO) and pay-per-click advertising (PPC). One of the many challenges for those unfamiliar with SEO and PPC is figuring out what keywords to use. Luckily, there are numerous…
TikTok is one of the fastest-growing social media channels, but it can be difficult to gain a following. You will need to put in the work and develop a strategy to get videos to trend. Many business owners forget about…
There’s no secret to going viral. It’s not like you can reproduce a certain number of steps to guarantee that your post goes viral. It’s often the simplest of ideas that end up going viral, leading us to wonder why…
The social media landscape evolves constantly. The platforms, trends, and ideas that may have done very well for you a few months ago may not deliver similar results in the future. New trends and strategies may emerge that would require…
Instagram is the ideal social network for brands. It’s entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People love…
It’s impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the largest social network on the planet with over 2.9 billion users. No matter what industry you’re in and what product or service you’re trying…
Social media marketing can be a whole new world of marketing for many people. There are things that seem easy to understand and other areas that seem more complicated. Giveaways frequently fall into the latter category. Here are a few…