People are now buying products online more than ever before. Even if they come across a product that they’re interested in at a store, they’re more than likely to look it up online to find reviews or experiences from existing…
Social media networks have made it possible for the average person to clinch fame and fortune that was once the exclusive domain of bonafide celebrities. People who are able to establish significant communities on social media networks like Facebook, Instagram,…
Major shifts in the tech landscape often have a buzzword associated with them. Every few years it seems that something or the other comes out of the woodwork that’s presented as a revolution of the internet as we know it.…
The guidance on how to get your content to rank high in search results has changed over the years. The focus is always on Google, which is the world’s leading search engine, and it often makes changes to its algorithms…
Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You’re probably having to do everything yourself, from designing the creatives to writing copy,…
Build it and they will come, is how the popular saying goes, but it’s not entirely accurate when it comes to social media. The general advice for brands now is that they must absolutely have a social media presence. However,…
The popularity of short form video content has skyrocketed online with social networks like TikTok being the major drivers of this trend. Other social networks have taken notice and launched their own short form video platforms. Most people wouldn’t associate…
For people running all parts of their business, serving as the sole marketing person, or part of a small marketing team, you know the multiple hats needed to make it work. When this is the case, social media may seem…