Getting an idea of who your audience is and other facts about them is best done before you start marketing. This will not only save you time but money as well. Both are some of the biggest assets you will…
The world of marketing can often be like an echo chamber. Most marketers often look at what’s working for everybody else and try to emulate that in their own efforts. Much of the advice also focuses on following the herd.…
Video marketing is an important part of marketing for any business, regardless of size. But it can seem overwhelming to decide which platforms to include. After all, nearly every platform supports videos. We’ve gathered the most useful video marketing platforms,…
The holiday season is upon us. It’s a frantic time of the year for brands as online marketing efforts peak during this period. With so much competition for both organic and paid traffic, brands need to think outside the box…
There’s no avoiding negative comments online. That’s just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and hate, brands are not immune to negativity online, either. Whether it’s…
Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos…
You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can…
Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial…