Social Media Marketing Mistakes to Avoid in 2019

Despite the wealth of information available, many marketers still struggle with social media marketing strategy. In 2018, we saw many trends take shape in social media, and we expect even more of marketing’s power to shift to social media platforms in 2019, so this is no time to take a “shot in the dark” when […]

Craft a Marketing Campaign

When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion. If you want a show-stopping campaign that can provide these results for your business, […]

How to Improve Your Website’s User Experience

With so much of the marketing landscape online, your business website is one of the most powerful tools you have. It acts as a constant salesperson, so it has the potential to be your biggest asset and the focal point of your marketing efforts. Unfortunately, the changing digital trends can take your website from cutting-edge […]

Why Customer Trust is Vital to Your Brand

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital. In addition to nurturing lifelong customers that will consistently choose your brand over […]

Turn Leads into Sales with Modern Email Marketing

Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers with promotions, news and other relevant information. The value that email marketing has above […]

5 Audience Members You Can Ignore

An effective content marketing strategy relies on a lot of moving parts working together, the most important being your audience. This is who you’re writing for and who you want to attract, of course, so almost all aspects of your content marketing strategy need to center around this idea. This also leaves you open to […]

How to Use Google Trends to Improve Your Content

Content marketing is one of the most popular and effective marketing methods for virtually any business, but it needs to be done right to work. The best content is informative, fundamentally interesting and inherently shareable, which can be difficult to achieve without the right tools. Fortunately, Google Trends is one such tool that can help […]

Outdated SEO Practices You Should Retire

The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know them. Take a look at the SEO practices that once […]