Social media is crucial for brand marketing now more than ever before. It’s of particular importance during the holiday season when people are actively looking to purchase items for themselves and their loved ones. The holiday season is both an…
Online communities can prove to be a highly effective tool for marketing. The ROI that these communities can generate is immense. Businesses can utilize these communities to increase their brand awareness, build trust in the business, and ultimately get people…
You hopefully know that video marketing is an important part of your small business digital marketing. But just creating videos and posting them on your website is not enough to see results. Instead, you should be sharing your videos on…
Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You’re probably having to do everything yourself, from designing the creatives to writing copy,…
For people running all parts of their business, serving as the sole marketing person, or part of a small marketing team, you know the multiple hats needed to make it work. When this is the case, social media may seem…
Whether you’ve been running Facebook Ads for a long time or are only just starting out advertising on the world’s leading social media network, the cost of running these ads will certainly be a major consideration. With billions of users…
Facebook sounds like the best place to start with your paid social media campaigns and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the globe. That massive…
Most online marketers swear by social listening and if you don’t already have a strategy in place to leverage it, you’re seriously missing out. It will provide you with some of the most valuable data about your business and how…