What is the absolute most important piece of any content you create? It’s not the call to action, the keywords, or even the overall premise of the piece. It’s the headline. Around 80% of people will read your headline. But…
If you’re a business owner, you no doubt have come across the idea of starting a business blog. But maybe you’re not sure if it’s worth the time and effort. Well, today, I’m going to give you 10 reasons why…
Over the past decade, social media has become quite the marketing force, with businesses of all shapes and sizes expanding their ad game on multiple social platforms. But are all ads created equal? The answer is unequivocally “no.” You only…
It’s 2020, and a credible social media presence is absolutely crucial to the success of any business- big or small. So, it’s important to step up your strategy to make sure you’re making the most of all the avenues available…
A content creation strategy is a major part of any modern marketing plan. You need to be sharing valuable, useful information with your audience, but you don’t want to put all your eggs in one basket. There are a lot…
Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in…
Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to…
2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t get left in the dust. That’s why I decided to compile…