We’ve all heard the expression ‘the money is in the list’. We’ve all heard it because it’s true! Growing your list of prospects and customers is one of the most important investments you can make, and businesses should always be…
Social media is an incredibly powerful tool. Changemakers across the globe rely on its power and reach to make the world a better place. People use it to be entertained and stay in touch with their family and friends. The…
There are so many elements of small business marketing to keep up with that it can be easy to let some things slip. But if there is one area that you always want to stay on top of, it’s your…
As a small business, you are always searching for ways to make the most of your marketing budget to expand your reach and boost sales. No marketing strategy is complete without video marketing, but it can be hard to know…
Summer is finally upon us and with it comes a thriving retail season. Summer has traditionally been a good time of the year for brands. People approach the season with a zeal. Some overhaul their wardrobes, others make travel plans…
TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors. The snackable video…
Businesses of any size always try to get the most out of their budgets, but this is particularly important for small businesses with limited funds. Careful planning and prioritizing, along with following a few tips, can help you get the…
With so many different marketing channels available now, it’s easy to feel that email has no place in modern strategies. Many feel that email is outdated. It’s certainly been around for far longer than any of the dominant social media…