Paid social media advertising promises quick results. A campaign can be launched on any number of social media networks within minutes. Before long, the metrics are there for you to see. If the campaign isn’t hitting the right numbers, cut…
You’re on social media for one reason and that’s to get your message out to as many people as possible. Social media is all about amplification. Those that are able to attract the most amount of eyeballs to their posts,…
Marketers love Instagram for a variety of reasons. The Facebook-owned social media network has more than a billion users across the globe. It’s quite popular with the younger demographic and has engagement numbers that can put some of its rivals…
Social media can be a tough nut to crack for brands. There’s a plethora of networks each with their own set of marketing tools and products. Brands can’t take a one-size-fits-all approach to their online marketing campaigns. The challenges are…
Most online marketers swear by social listening and if you don’t already have a strategy in place to leverage it, you’re seriously missing out. It will provide you with some of the most valuable data about your business and how…
Staying up-to-date with the latest social media marketing strategies doesn’t have to be overwhelming or challenging. One of the most recent updates to Instagram is the addition of Instagram Reels. Learn more about this new feature, including why you should…
We’ve known since late 2020 that Apple iOS had some privacy updates in store for us, and they are finally here. If you haven’t already made changes to adapt your remarketing strategy, there are still some things you can do. …
LinkedIn isn’t just useful to see what your old buddies from work are up to these days. Billed as a professional social network, LinkedIn is a powerful job hunting and career networking platform that has an incredible global reach. Despite…