Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. Nevermind the fact that social media…
As marketing guru, Seth Godin said, “Content marketing is all the marketing that’s left”. He said that all the way back in 2008, and he couldn’t have been more right about what the state of marketing would look like today…
As the saying goes, ‘a picture is worth a thousand words’. Pictures and videos are a powerful way to tell stories, communicate ideas, and create an emotional connection – which is why making your content visual is such a powerful…
Proof in the form of happy customers that are willing to tell the world how happy they are with your products and services is the best marketing content possible. Nothing will give a prospective customer more confidence than seeing a…
The stats on social messaging – and consumer expectations regarding businesses using messaging to communicate with them – paint a very clear picture: You need to have a social messaging strategy in your sales and customer service processes! Take…
You may not know it, but there were several different types of Instagram accounts that are available now, a normal personal account, a business account, and also most recently a creator account. Most businesses should be using a business account,…
Video has become the most powerful way to market your business in the online world today. Video consumption has gone through the roof, starting with YouTube, and has now spread to other channels like Facebook and Instagram. You’ll want to…
Marketing and business expert Seth Godin has said that content marketing is all the marketing that’s left. Content has become a critical variable in today’s sales and marketing environment. It must be prioritized by any business hoping to compete in…