Trying to put together a solid marketing strategy with a low budget? Sounds too good to be true, I know, but it’s possible with some consistency and creativity. Below, I’ll go over 8 free marketing strategies that you may have overlooked, but that — when implemented correctly — can help…
Are you trying to step up your social media game? If so, be sure to add Instagram marketing to your social media strategy. It seems that virtually everyone has an Instagram account these days, and users are engaging more and more with targeted ads. If you’re interested in jumping into…
When times get tough, there’s no doubt that lots of businesses slow down or stop their marketing altogether, bracing themselves for the unknown. But smart companies know that marketing is critical to the success of your company, whether times are good or bad. Today, I’m going to let you in…
If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy. But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some way, shown interest in your website in the past. Why is this such a great…
If you’re ready to expand your customer base, then it’s time to create a solid referral marketing system. But before you can get started, you’ve got to make sure that your customer interactions and product/service offering are worth the referral. Once you’ve refined those areas of your business, you can…
What is the absolute most important piece of any content you create? It’s not the call to action, the keywords, or even the overall premise of the piece. It’s the headline. Around 80% of people will read your headline. But only 20% will go on to read your article. Think…
If you’re a business owner, you no doubt have come across the idea of starting a business blog. But maybe you’re not sure if it’s worth the time and effort. Well, today, I’m going to give you 10 reasons why your business should be blogging. Read on to find out…
Over the past decade, social media has become quite the marketing force, with businesses of all shapes and sizes expanding their ad game on multiple social platforms. But are all ads created equal? The answer is unequivocally “no.” You only have a second or two to engage the social media…
It’s 2020, and a credible social media presence is absolutely crucial to the success of any business- big or small. So, it’s important to step up your strategy to make sure you’re making the most of all the avenues available to grow your customer base and brand awareness. Today, I’m…
A content creation strategy is a major part of any modern marketing plan. You need to be sharing valuable, useful information with your audience, but you don’t want to put all your eggs in one basket. There are a lot of content types out there, ranging from the written word…
Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in these 9 places.” But is that really the best way…
Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to do it all, and do it all well. But that…