These days, businesses of all sizes need strategies for search engine optimization (SEO) and pay-per-click advertising (PPC). One of the many challenges for those unfamiliar with SEO and PPC is figuring out what keywords to use. Luckily, there are numerous…
The social media landscape evolves constantly. The platforms, trends, and ideas that may have done very well for you a few months ago may not deliver similar results in the future. New trends and strategies may emerge that would require…
It’s impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the largest social network on the planet with over 2.9 billion users. No matter what industry you’re in and what product or service you’re trying…
If you are working on getting more traffic to your website, there are many things you need to take into consideration. One of the best ways to increase your traffic is to get quality backlinks integrated throughout your pages. This…
Getting an idea of who your audience is and other facts about them is best done before you start marketing. This will not only save you time but money as well. Both are some of the biggest assets you will…
The world of marketing can often be like an echo chamber. Most marketers often look at what’s working for everybody else and try to emulate that in their own efforts. Much of the advice also focuses on following the herd.…
Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos…
You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can…