Presentations are such an important part of business communications, but it seems like the tools to create effective presentations haven’t evolved much in decades. PowerPoint and Keynote have been the workhorses of presentation content since what seems like the beginning…
Google Analytics provides remarkable free analytics tools to help marketers get more insight into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform…
If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration. Questions are engaging and trigger…
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to…
Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential. Images…
If you’re creating a lot of awesome content but not seeing organic traffic, it may be because you have too few backlinks. SEO has come a long way in a short time, but backlinks are still one of the most…
Content marketing is the future of marketing, but it’s not always as simple as writing a few blog posts and creating some videos. If no one is reading your content, you’re wasting time and resources without doing your business any…
Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There…