Marketing and business expert Seth Godin has said that content marketing is all the marketing that’s left. Content has become a critical variable in today’s sales and marketing environment. It must be prioritized by any business hoping to compete in…
Now that more and more businesses are being run online, it may seem that customer service has become a relic of a bygone era. Many businesses use to define their success as a business based on the excellent customer service…
You may not realize it yet, but your business should have a podcast! Podcasts as a powerful marketing tool The popularity of podcasts is exploding as is their influence on customer decisions. …and there’s a good reason for that. Podcasts…
Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly…
‘How-To’ videos get huge amounts of traffic… here’s an easy way to create them. According to data from Tubular Labs, in the last 12 months, how-to videos have collectively netted 47.3 billion views on Facebook and 31.5 billion views on…
A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos…
Currently, mobile traffic makes up approximately 75% of all traffic on the internet, making it a high-priority to optimize your content for mobile to ensure that you’re giving the best user experience to your visitors. But what does that mean,…
LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into…