Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly…
‘How-To’ videos get huge amounts of traffic… here’s an easy way to create them. According to data from Tubular Labs, in the last 12 months, how-to videos have collectively netted 47.3 billion views on Facebook and 31.5 billion views on…
A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos…
Currently, mobile traffic makes up approximately 75% of all traffic on the internet, making it a high-priority to optimize your content for mobile to ensure that you’re giving the best user experience to your visitors. But what does that mean,…
LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into…
As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, video has become the most important format of content in…
Presentations are such an important part of business communications, but it seems like the tools to create effective presentations haven’t evolved much in decades. PowerPoint and Keynote have been the workhorses of presentation content since what seems like the beginning…
Google Analytics provides remarkable free analytics tools to help marketers get more insight into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform…