Every small business needs to have an email list – it’s one of the most valuable assets you can develop in today’s largely digital world. Having a list of people you can send information to regarding product launches, sales, and service reminders will give you a big boost to your…
Every marketer has heard the adage “Content is King.” The idea behind is simple enough. If your content speaks for itself and helps people find the answers to what they’re looking for, then you’re set. However, with the significant evolution that online marketing has gone through over the past decade…
Simply having a social media presence in today’s business world isn’t good enough. The digital marketing landscape has evolved considerably over the past few years, and it’s more competitive than ever before. Brands are going head to head against each other to ensure that their messaging doesn’t just resonate with…
What comes to your mind when you think of SEO? For most, the answer is a combination of content marketing and keywords. To say that this is a narrow view of SEO, particularly in 2022, wouldn’t entirely be inaccurate. While it’s true that conventional SEO is still as important today…
Marketing is essential for any business. You need to put your message in front of the desired audience in order to grow the business substantially. Marketing has evolved significantly over the past few decades. Online or digital marketing in particular has revolutionized the way businesses reach out to prospects, nurture…
Rebranding is a significant exercise but it’s not uncommon. It’s rare for businesses to look and continue to operate the same way that they did when they launched. In the age of social media, rebranding has become even more crucial, since social networks are now the first touchpoint for most…
TikTok has become a global phenomenon in just a few years. The short-form video sharing service has seen its popularity skyrocket, largely due to how it differentiates itself from other social media platforms. There’s a lot of focus on discovery, enabling users to easily discover content from new creators that…
With the current state of technology, getting new customers for your business doesn’t look like it did twenty years ago. You need to have a quality website, and you need to have a fundamental understanding of what you need to do to get people to find you online. To get…
Owning a small business in the time of technology means looking at marketing and advertising in a different light. You need to think outside the box and think of ways to draw people to your website in addition to your actual store. But how do you get people to visit…
It can be difficult to create and keep engagement with social media accounts because the algorithms make it tricky. When you invest money, effort, and time, you want to see results for your efforts. This means you will want to reach your goals on your social media platform. With the…
None of your marketing strategies are set in stone. You want to constantly evaluate them to ensure they deliver the desired results. This way, you can determine if you need to make changes or are on the right track. But what data should you be collecting to track your digital…
When talking about small business digital marketing, TikTok likely isn’t the first platform to come to mind. But most businesses should at least consider marketing on TikTok. If many of your target audience are on TikTok, you need to be there. Whether you already have a TikTok marketing strategy you…