A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos can be a challenge for a lot of people and…

Currently, mobile traffic makes up approximately 75% of all traffic on the internet, making it a high-priority to optimize your content for mobile to ensure that you’re giving the best user experience to your visitors. But what does that mean, “Optimized for mobile”? It’s not that difficult actually! Here are…

LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into a more powerful content marketing platform. This gives you a…

As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, video has become the most important format of content in today’s marketing world. How can you take advantage of video…

Presentations are such an important part of business communications, but it seems like the tools to create effective presentations haven’t evolved much in decades. PowerPoint and Keynote have been the workhorses of presentation content since what seems like the beginning of computer time, and without a lot of competition. But…

Google Analytics provides remarkable free analytics tools to help marketers get more insight into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here to discuss Google Analytics and…

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration. Questions are engaging and trigger a natural reflex to answer. Questions are useful for audience…

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there,…

Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential. Images are content as well, which can be easy to forget.…

If you’re creating a lot of awesome content but not seeing organic traffic, it may be because you have too few backlinks. SEO has come a long way in a short time, but backlinks are still one of the most important factors in a high ranking. Unfortunately, many people try…

Content marketing is the future of marketing, but it’s not always as simple as writing a few blog posts and creating some videos. If no one is reading your content, you’re wasting time and resources without doing your business any favors. It’s not that content marketing is ineffective — it’s…