Marketing and business expert Seth Godin has said that content marketing is all the marketing that’s left. Content has become a critical variable in today’s sales and marketing environment. It must be prioritized by any business hoping to compete in the future. Here are six tips to help you create…

Now that more and more businesses are being run online, it may seem that customer service has become a relic of a bygone era. Many businesses use to define their success as a business based on the excellent customer service that they offered. Companies like Nordstrom comes to mind. However,…

You may not realize it yet, but your business should have a podcast! Podcasts as a powerful marketing tool The popularity of podcasts is exploding as is their influence on customer decisions. …and there’s a good reason for that. Podcasts are convenient to listen to whether you are at home,…

Social media marketing is all about engagement. The more engaged your audience is, the more distribution you get from the social networks, which helps your audience grow. It’s a virtuous circle that begins with engagement which is why we highly recommend that you use the following seven Instagram Story features…

‘How-To’ videos get huge amounts of traffic… here’s an easy way to create them. According to data from Tubular Labs, in the last 12 months, how-to videos have collectively netted 47.3 billion views on Facebook and 31.5 billion views on YouTube. ‘How-To’ videos are an incredibly powerful and popular way…

A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalization to a salesperson’s follow up process. But creating videos can be a challenge for a lot of people and…

Currently, mobile traffic makes up approximately 75% of all traffic on the internet, making it a high-priority to optimize your content for mobile to ensure that you’re giving the best user experience to your visitors. But what does that mean, “Optimized for mobile”? It’s not that difficult actually! Here are…

LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into a more powerful content marketing platform. This gives you a…

As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, video has become the most important format of content in today’s marketing world. How can you take advantage of video…

Presentations are such an important part of business communications, but it seems like the tools to create effective presentations haven’t evolved much in decades. PowerPoint and Keynote have been the workhorses of presentation content since what seems like the beginning of computer time, and without a lot of competition. But…

Google Analytics provides remarkable free analytics tools to help marketers get more insight into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here to discuss Google Analytics and…

If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site. Questions are valuable for many reasons: Question research is excellent content inspiration. Questions are engaging and trigger a natural reflex to answer. Questions are useful for audience…