Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types of content out there to keep your…
A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening; but we’re here to help. Everyone experiences a creative block from time…
Many businesses make use of content marketing, but not all businesses do it correctly. If you’re not delivering valuable content and working it into an overall strategy, it’s possible that you’re just spinning your wheels. If your content marketing strategy could use a refresh, check out these tips for revitalizing…
Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers with promotions, news and other relevant information. The value…
An effective content marketing strategy relies on a lot of moving parts working together, the most important being your audience. This is who you’re writing for and who you want to attract, of course, so almost all aspects of your content marketing strategy need to center around this idea. This…
Content marketing is one of the most popular and effective marketing methods for virtually any business, but it needs to be done right to work. The best content is informative, fundamentally interesting and inherently shareable, which can be difficult to achieve without the right tools. Fortunately, Google Trends is one…
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know them. Take a look at…
For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your…
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. You may think that simply…
There’s a science to good writing, which means that anyone who studies enough about what works and puts their mind to it can improve. Sure, writing is an art, too. But don’t let subjective things like “inspiration” and “talent” stand in the way of learning how to write better. By…
Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s maddening! All silliness aside, content…
Long-form storytelling is an approach to content marketing that has taken the corporate world by storm. But is it right for your business and its unique set of goals? The answer to that question naturally depends on your business’s personal set of circumstances. Your budget, the number of employees…