When your website was new, it was fast, clean, and effective. The navigation was simple and conversions were good. But if it’s been a few years, you may find that your once-slick online presence is starting to look (and perform) a bit lackluster. A “refresh” doesn’t necessarily mean you need…
It’s a classic dilemma. Do you dedicate your resources to where the most customers are — and the most competition? Or do you spend your time and money trying to reach smaller numbers — at a lower cost and amid less noise? When it comes to content marketing, the answer…
You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing methods, it seems that more and more creative ways to reach locals…
In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you should create your own IGTV series, give you steps and strategies so that…
The economy is growing and the holidays are approaching. That means a very happy holiday season is on the horizon for entrepreneurs and small businesses! In fact, Deloitte is forecasting a 4.5% increase in retail sales this season, and up to an 18% increase in e-commerce sales! To make the…
We all know that content is the “make-it, break-it” factor for today’s businesses. But what do you do if nobody’s seeing what you’re putting out there? Don’t fret. I’ve got 9 simple strategies that you can implement TODAY to increase views on your blog content. Check them out below! #1…
You might be curious about why podcasts seem to have so much traction in today’s tech world? And is it really something that could benefit your unique business? Believe it or not, 2019 is the “Year of the Podcast,” with 32% of Americans listening to a podcast monthly and 25%…
With ads everywhere– on our social media feeds, on TV and subscription TV services, and on YouTube, just to mention a few– it can be hard to maintain an audience and gain new followers. But by keeping up with the marketing trends as we approach 2020, you can keep your…
In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers. You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your…
Google Reviews are an important factor in business success and popularity, but not enough businesses are giving them the attention they deserve. Despite their pivotal role in helping a customer to pick a business, they are often neglected by the businesses themselves. So why do you need to focus on…
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a…
Getting your team on the same page can seem like a daunting task in the best of times, and impossible in the worst. But getting team communication flowing openly and smoothly is one of the highest ROI things you can invest in at your business. Here are five tools you…