In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers. You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your…
Google Reviews are an important factor in business success and popularity, but not enough businesses are giving them the attention they deserve. Despite their pivotal role in helping a customer to pick a business, they are often neglected by the businesses themselves. So why do you need to focus on…
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a…
Getting your team on the same page can seem like a daunting task in the best of times, and impossible in the worst. But getting team communication flowing openly and smoothly is one of the highest ROI things you can invest in at your business. Here are five tools you…
Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into…
It’s hard to believe, but the home-stretch of 2019 is coming into sight. That means it’s time to start formulating your marketing strategies for 2020! Here are the five trends that we think will dominate the digital marketing landscape in 2020, and that you better have a plan for: Voice…
Any online business owners are struggling to come up with contents to posts and there is one ingenious solution to that: research. Conducting research provides you with a first-hand look at what your audience wants to see. This does not only provide you with overflowing content ideas but your research…
Businesses have turned to content marketing to scale their business online. Almost all the businesses that exist have some form of presence online but not enough to stand out in the saturated online business market. Not all businesses do it correctly. If the content is haphazardly and has no visible…
Social proof is one of the most powerful tools you can use to market your business. Seeing the happiness and success of previous customers is a proven way to increase confidence, which ultimately leads to more people buying. According to eMarketer research, online reviews are by far the most trusted…
Gaining steam on social media is undeniably an uphill battle these days. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. Nevermind the fact that social media overwhelmingly prefers silly or opinionated content—two things that really don’t…
As marketing guru, Seth Godin said, “Content marketing is all the marketing that’s left”. He said that all the way back in 2008, and he couldn’t have been more right about what the state of marketing would look like today (that’s why he’s the guru!). If you’re going to be…
As the saying goes, ‘a picture is worth a thousand words’. Pictures and videos are a powerful way to tell stories, communicate ideas, and create an emotional connection – which is why making your content visual is such a powerful marketing strategy. The power of visual content makes it much…