Over the past decade, social media has become quite the marketing force, with businesses of all shapes and sizes expanding their ad game on multiple social platforms. But are all ads created equal? The answer is unequivocally “no.” You only have a second or two to engage the social media…
It’s 2020, and a credible social media presence is absolutely crucial to the success of any business- big or small. So, it’s important to step up your strategy to make sure you’re making the most of all the avenues available to grow your customer base and brand awareness. Today, I’m…
A content creation strategy is a major part of any modern marketing plan. You need to be sharing valuable, useful information with your audience, but you don’t want to put all your eggs in one basket. There are a lot of content types out there, ranging from the written word…
Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in these 9 places.” But is that really the best way…
Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to do it all, and do it all well. But that…
2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t get left in the dust. That’s why I decided to compile some tips for making videos that sell products or services.…
Small businesses often run into the same problem when it comes to creating content — time. Who has the time to create and promote interesting, engaging content on a daily basis, while also selling their product or service? Fortunately, you can relieve the burden by making content curation part of…
When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, podcast episodes, or videos, you may be forgetting a few crucial steps before you hit…
After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day. But if you don’t make an effort to reach new audiences on other platforms, you’ll limit your reach and your ability to gain traffic to your blog. By posting…
As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other business professionals. That also makes it a great way to make connections and pinpoint…
So, you’re trying to bring attention to your website, and for good reason. It seems like everyone’s competing for top ranking in Google searches (probably because they ARE), and you’ve got to get in on the game. Want your website to be competitive with others? Incorporate these basic SEO tips…
In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops. And since we’re watching these videos while we’re on-the-go, a huge number of them are watched with no…