2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t get left in the dust. That’s why I decided to compile some tips for making videos that sell products or services.…
Small businesses often run into the same problem when it comes to creating content — time. Who has the time to create and promote interesting, engaging content on a daily basis, while also selling their product or service? Fortunately, you can relieve the burden by making content curation part of…
When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, podcast episodes, or videos, you may be forgetting a few crucial steps before you hit…
After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day. But if you don’t make an effort to reach new audiences on other platforms, you’ll limit your reach and your ability to gain traffic to your blog. By posting…
As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other business professionals. That also makes it a great way to make connections and pinpoint…
So, you’re trying to bring attention to your website, and for good reason. It seems like everyone’s competing for top ranking in Google searches (probably because they ARE), and you’ve got to get in on the game. Want your website to be competitive with others? Incorporate these basic SEO tips…
In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops. And since we’re watching these videos while we’re on-the-go, a huge number of them are watched with no…
When your website was new, it was fast, clean, and effective. The navigation was simple and conversions were good. But if it’s been a few years, you may find that your once-slick online presence is starting to look (and perform) a bit lackluster. A “refresh” doesn’t necessarily mean you need…
It’s a classic dilemma. Do you dedicate your resources to where the most customers are — and the most competition? Or do you spend your time and money trying to reach smaller numbers — at a lower cost and amid less noise? When it comes to content marketing, the answer…
You know the old saying, “the more things change, the more they stay the same”? Well, that’s not always the case when you’re marketing a local business. While it is important to stay true to “old faithful” marketing methods, it seems that more and more creative ways to reach locals…
In 2018, Instagram rolled out a new platform called IGTV, which allows users (and businesses!) to create long-form, vertical video. This creates some new marketing opportunities for you and your business. Today, I’ll tell you why you should create your own IGTV series, give you steps and strategies so that…
The economy is growing and the holidays are approaching. That means a very happy holiday season is on the horizon for entrepreneurs and small businesses! In fact, Deloitte is forecasting a 4.5% increase in retail sales this season, and up to an 18% increase in e-commerce sales! To make the…