A content creation strategy is a major part of any modern marketing plan. You need to be sharing valuable, useful information with your audience, but you don’t want to put all your eggs in one basket. There are a lot…
Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in…
Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to…
2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t get left in the dust. That’s why I decided to compile…
Small businesses often run into the same problem when it comes to creating content — time. Who has the time to create and promote interesting, engaging content on a daily basis, while also selling their product or service? Fortunately, you…
When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, podcast episodes, or videos, you…
After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day. But if you don’t make an effort to reach new audiences on other platforms, you’ll limit your reach and…
As LinkedIn’s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you’re working exclusively with other business professionals. That also…