An effective content marketing strategy relies on a lot of moving parts working together, the most important being your audience. This is who you’re writing for and who you want to attract, of course, so almost all aspects of your content marketing strategy need to center around this idea. This…
Content marketing is one of the most popular and effective marketing methods for virtually any business, but it needs to be done right to work. The best content is informative, fundamentally interesting and inherently shareable, which can be difficult to achieve without the right tools. Fortunately, Google Trends is one…
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices are easy to avoid once you know them. Take a look at…
For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your…
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. You may think that simply…
There’s a science to good writing, which means that anyone who studies enough about what works and puts their mind to it can improve. Sure, writing is an art, too. But don’t let subjective things like “inspiration” and “talent” stand in the way of learning how to write better. By…
Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s maddening! All silliness aside, content…
Long-form storytelling is an approach to content marketing that has taken the corporate world by storm. But is it right for your business and its unique set of goals? The answer to that question naturally depends on your business’s personal set of circumstances. Your budget, the number of employees…
Your business needs to be doing video content marketing. This strategy is one of the most effective tactics you can use for earning new business leads and encouraging more sales. Businesses of all sizes can use video content marketing, too. You don’t have to have a huge budget or…
Digital marketing is constantly changing. That change can refer to completely new ways of doing things, like the rise of augmented reality (AR), or it can refer to approaching existing practices from a new perspective. Both types of changes show how digital marketing trends evolve in response to the opportunities…
Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads. On the bright side, there are more options…