If you’re ready to expand your customer base, then it’s time to create a solid referral marketing system. But before you can get started, you’ve got to make sure that your customer interactions and product/service offering are worth the referral. Once you’ve refined those areas of your business, you can…

What is the absolute most important piece of any content you create? It’s not the call to action, the keywords, or even the overall premise of the piece.  It’s the headline.  Around 80% of people will read your headline. But only 20% will go on to read your article.  Think…

If you’re a business owner, you no doubt have come across the idea of starting a business blog. But maybe you’re not sure if it’s worth the time and effort. Well, today, I’m going to give you 10 reasons why your business should be blogging. Read on to find out…

Over the past decade, social media has become quite the marketing force, with businesses of all shapes and sizes expanding their ad game on multiple social platforms. But are all ads created equal? The answer is unequivocally “no.” You only have a second or two to engage the social media…

It’s 2020, and a credible social media presence is absolutely crucial to the success of any business- big or small. So, it’s important to step up your strategy to make sure you’re making the most of all the avenues available to grow your customer base and brand awareness.  Today, I’m…

A content creation strategy is a major part of any modern marketing plan. You need to be sharing valuable, useful information with your audience, but you don’t want to put all your eggs in one basket. There are a lot of content types out there, ranging from the written word…

Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in these 9 places.”  But is that really the best way…

Anyone who has worked for a small business knows that in order to be successful, especially in the beginning, you’ve got to wear a lot of hats. From answering phones to social media marketing, you’ve probably figured out how to do it all, and do it all well. But that…

2020 is the year of the video… maybe not officially, but you know what I mean. Video content is vital to getting your brand out there, and you can’t get left in the dust. That’s why I decided to compile some tips for making videos that sell products or services.…

Small businesses often run into the same problem when it comes to creating content — time. Who has the time to create and promote interesting, engaging content on a daily basis, while also selling their product or service?  Fortunately, you can relieve the burden by making content curation part of…

When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, podcast episodes, or videos, you may be forgetting a few crucial steps before you hit…