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4 Ways to Identify and Develop Your Unique Selling Proposition

If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers.  Your USP can also…

5 Marketing Trends for the Covid-19 Era

Who would have thought that a global pandemic would rock 2020? Just four short months ago, life was plugging along as usual, and businesses were implementing their 2020 marketing strategy to reach their yearly goals. But then, all of a sudden, COVID-19 had us hunkered down in our homes, just…

6 Reasons To Include Content Marketing In Your Strategy

You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. Below, we’re going to talk about 6 reasons to include content marketing in…

How Influencer Marketing Can Help Brands During the Pandemic

At first, we hoped the impact of the coronavirus would be a few weeks of lockdown followed by a joyous reopening.  Then as the weeks dragged on, we hoped that it would just be a few short months.  Now, we’re all realizing that life is going to look different for…

The Basics of Backlinks: How to Get Started

Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle. You can write post after post of perfectly optimized content, but unless other sources are leading people to that…

7 Tips for Pivoting your Marketing Strategy During COVID-19 

You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports.  Then March hit, and the whole thing had to be thrown out the window.  Where do you go from here? This pandemic won’t go away overnight, letting us…