Instagram is one of the most popular social media platforms right now. It has grown significantly over the past few years to become a behemoth in its own right. The app has also contributed immensely to the development of the influencer marketing ecosystem, providing brands with access to high curated…

What comes to your mind when you hear about social media marketing? It’s likely Facebook and Instagram as they’re two of the most valuable online marketing platforms available today. Digital marketers also run campaigns on Twitter, Google, YouTube and now even TikTok. Yet there’s one platform that flies under the…

As you plan the marketing strategy for the rest of the year, don’t forget to include a reactivation campaign in the mix.  Reactivation campaigns are a must for businesses of every size and industry, and for good reason: they can result in big, fast jumps in revenue and profitability! Here’s…

Nothing beats visually appealing content online. Regardless of how detailed your content is or how much value it provides to the reader, the vast majority of visitors would prefer it to be visually appealing. That’s why graphic design is so important for marketers.  There’s ample research to show that your…

We’ve all heard the expression ‘the money is in the list’. We’ve all heard it because it’s true! Growing your list of prospects and customers is one of the most important investments you can make, and businesses should always be on the hunt for ways to capture more leads.  But…

Social media is an incredibly powerful tool. Changemakers across the globe rely on its power and reach to make the world a better place. People use it to be entertained and stay in touch with their family and friends.  The numbers don’t lie. More than 3.6 billion people were using…

There are so many elements of small business marketing to keep up with that it can be easy to let some things slip. But if there is one area that you always want to stay on top of, it’s your reputation – it’s simply too important to ignore!  Why It…

As a small business, you are always searching for ways to make the most of your marketing budget to expand your reach and boost sales. No marketing strategy is complete without video marketing, but it can be hard to know where to start. Whether you need to create your first…

Summer is finally upon us and with it comes a thriving retail season. Summer has traditionally been a good time of the year for brands. People approach the season with a zeal. Some overhaul their wardrobes, others make travel plans or look to have new experiences to make good memories. …

TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors.  The snackable video format provided them with an opportunity to get creative. For…

Businesses of any size always try to get the most out of their budgets, but this is particularly important for small businesses with limited funds. Careful planning and prioritizing, along with following a few tips, can help you get the most from your digital marketing budget. This approach lets you…

With so many different marketing channels available now, it’s easy to feel that email has no place in modern strategies. Many feel that email is outdated. It’s certainly been around for far longer than any of the dominant social media networks. The fact remains that email is not dying and…