Social media networks have made it possible for the average person to clinch fame and fortune that was once the exclusive domain of bonafide celebrities. People who are able to establish significant communities on social media networks like Facebook, Instagram, TikTok, YouTube, etc are known as influencers. Brands are more…
Major shifts in the tech landscape often have a buzzword associated with them. Every few years it seems that something or the other comes out of the woodwork that’s presented as a revolution of the internet as we know it. Some may just be passing fads but many have stuck…
The guidance on how to get your content to rank high in search results has changed over the years. The focus is always on Google, which is the world’s leading search engine, and it often makes changes to its algorithms that require content marketers to adapt their strategies. The algorithm…
Running Facebook ads can be a daunting experience, particularly if you’re a small business that can’t afford to have a digital marketing agency on the payroll. You’re probably having to do everything yourself, from designing the creatives to writing copy, setting up campaigns, dialing in the targeting and executing the…
Build it and they will come, is how the popular saying goes, but it’s not entirely accurate when it comes to social media. The general advice for brands now is that they must absolutely have a social media presence. However, this goes far beyond just firing up your favorite social…
The popularity of short form video content has skyrocketed online with social networks like TikTok being the major drivers of this trend. Other social networks have taken notice and launched their own short form video platforms. Most people wouldn’t associate short form videos with YouTube. It’s the place where they…
For people running all parts of their business, serving as the sole marketing person, or part of a small marketing team, you know the multiple hats needed to make it work. When this is the case, social media may seem like a non-essential element of your marketing plan. It becomes…
Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If you don’t create a strong online presence, it can be difficult to grow…
Whether you’ve been running Facebook Ads for a long time or are only just starting out advertising on the world’s leading social media network, the cost of running these ads will certainly be a major consideration. With billions of users across the globe in every demographic, Facebook is arguably the…
Website traffic is fast becoming an elusive commodity. You’d be hard pressed to find a niche without any competition. This makes it incredibly difficult to rank well on search engines, thus leaving you at the mercy of paid ads to drive traffic. The conventional wisdom around increasing website traffic is…
Small businesses tend to be on tight budgets. No matter how tight your budget, however, you need to make sure to set funds aside for digital marketing. Luckily, there are plenty of ways to stick to a budget with your digital marketing strategy. The following tips should help you do…
As you think about your digital marketing strategy, don’t forget to consider using local influencers. This can be a very useful and cost-effective way to promote your company. Additionally, even small businesses likely have the budget to work with local influencers. You simply have to know which influencers to focus…