You’re on social media for one reason and that’s to get your message out to as many people as possible. Social media is all about amplification. Those that are able to attract the most amount of eyeballs to their posts, videos, images, etc are considered to be the mavericks of…
Marketers love Instagram for a variety of reasons. The Facebook-owned social media network has more than a billion users across the globe. It’s quite popular with the younger demographic and has engagement numbers that can put some of its rivals to shame. So it’s no surprise to hear predictions about…
Social media can be a tough nut to crack for brands. There’s a plethora of networks each with their own set of marketing tools and products. Brands can’t take a one-size-fits-all approach to their online marketing campaigns. The challenges are further exacerbated by the rapid pace at which social media…
Most online marketers swear by social listening and if you don’t already have a strategy in place to leverage it, you’re seriously missing out. It will provide you with some of the most valuable data about your business and how it’s being perceived online, enabling you to make more informed…
Staying up-to-date with the latest social media marketing strategies doesn’t have to be overwhelming or challenging. One of the most recent updates to Instagram is the addition of Instagram Reels. Learn more about this new feature, including why you should use it and how to get started. What are Instagram…
We’ve known since late 2020 that Apple iOS had some privacy updates in store for us, and they are finally here. If you haven’t already made changes to adapt your remarketing strategy, there are still some things you can do. About the Privacy Updates Before looking at how to adapt…
LinkedIn isn’t just useful to see what your old buddies from work are up to these days. Billed as a professional social network, LinkedIn is a powerful job hunting and career networking platform that has an incredible global reach. Despite its surging popularity and rising user base, it remains under…
Over the past year, the audio chat format has become very popular. The pandemic probably had a lot to do with its meteoric rise. With people locked indoors, this became a new outlet for expression, discussion and connection, feelings that become extremely important during those difficult times. The social audio…
The right blog can help your company grow by attracting new customers and positioning you as a leader in the industry. Because of this, many businesses create blogs. But often, business owners do not have an idea of how to develop the blog to help their company be the best…
These days, ensuring your business has a social media presence is part of standard business practice. For your small business to have the best chance of success, you need to be active on social media. If you are on the fence about what social media can offer your small business,…
Facebook is one of the few social networks that has a profound impact on our lives. It has quite literally changed our lives. Billions of people use Facebook every single day to stay in touch with their friends and family. They also use it to catch up on news, see…
Influencer marketing has become a big industry. Estimated to be worth $1.7 billion in 2016, the industry has grown exponentially since then and is now expected to reach almost $14 billion by 2022. It goes without saying that influencer marketing is here to stay. As more platforms like TikTok emerge…