Marketing is essential for any business. You need to put your message in front of the desired audience in order to grow the business substantially. Marketing has evolved significantly over the past few decades. Online or digital marketing in particular has revolutionized the way businesses reach out to prospects, nurture…
Rebranding is a significant exercise but it’s not uncommon. It’s rare for businesses to look and continue to operate the same way that they did when they launched. In the age of social media, rebranding has become even more crucial, since social networks are now the first touchpoint for most…
TikTok has become a global phenomenon in just a few years. The short-form video sharing service has seen its popularity skyrocket, largely due to how it differentiates itself from other social media platforms. There’s a lot of focus on discovery, enabling users to easily discover content from new creators that…
With the current state of technology, getting new customers for your business doesn’t look like it did twenty years ago. You need to have a quality website, and you need to have a fundamental understanding of what you need to do to get people to find you online. To get…
Owning a small business in the time of technology means looking at marketing and advertising in a different light. You need to think outside the box and think of ways to draw people to your website in addition to your actual store. But how do you get people to visit…
It can be difficult to create and keep engagement with social media accounts because the algorithms make it tricky. When you invest money, effort, and time, you want to see results for your efforts. This means you will want to reach your goals on your social media platform. With the…
None of your marketing strategies are set in stone. You want to constantly evaluate them to ensure they deliver the desired results. This way, you can determine if you need to make changes or are on the right track. But what data should you be collecting to track your digital…
When talking about small business digital marketing, TikTok likely isn’t the first platform to come to mind. But most businesses should at least consider marketing on TikTok. If many of your target audience are on TikTok, you need to be there. Whether you already have a TikTok marketing strategy you…
One of the most known social media platforms among the younger generations is Instagram. It is an extremely visual platform. Instagram primarily focuses on videos and images rather than posts made up of texts. On the global list of platforms that engage users, Instagram holds a solid place, with Facebook…
You hopefully know that video marketing is an important part of your small business digital marketing. But just creating videos and posting them on your website is not enough to see results. Instead, you should be sharing your videos on various websites. The websites that you decide to use video…
Every aspect of running a small business can be incredibly challenging, including creating a budget. Most small businesses are on a very tight budget, so you want to ensure that you distribute it in a way that doesn’t neglect any of your business needs. Depending on your digital marketing experience,…
People are now buying products online more than ever before. Even if they come across a product that they’re interested in at a store, they’re more than likely to look it up online to find reviews or experiences from existing customers before they spend their money on it. This has…