The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why it’s important now more than ever before to have…
Taking your business online means you are bringing it where the world will be able to reach it. With this new chapter comes many new things to learn for most business owners. One of those is the fact that you will need to keep track of your online reputation. This…
Running a business is hard work. It will take hours of manpower, money, and motivation, especially in the beginning. One way to help keep your customers coming is to learn digital marketing skills. Marketing your business has never been easier or more cost-effective than in the age of the internet.…
Building backlinks to your website is just one of many important steps to boost your SEO rankings and bring more people to your website. Small businesses may feel intimidated by the idea of link building, not knowing where to start. Once you break it down into various tips, however, it…
One of the many marketing challenges small businesses face is trying to grow their email lists. The larger your email list is, the larger your reach and therefore the more potential purchases you will generate. But it can be hard to convince people to give you their email addresses. This…
Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes without saying that any business that’s trying to generate sales…
Hashtags are an incredibly powerful tool to increase engagement and brand awareness. They have become an integral part of the social media experience. It’s the great equalizer among social media platforms. Hashtags serve the same purpose whether you’re on Facebook, Instagram, Twitter or TikTok. Hashtags are now firmly entrenched into…
Twitter is still a force to be reckoned with in the social media landscape. The platform has seen its fair share of ups and downs in its over a decade of existence. Yet, it has been able to scale those challenges to deliver a social media experience unlike any other.…
Businesses of every size should include social media marketing as part of their overall marketing plan, and video needs to be central to that strategy. Video is highly engaging for viewers, and is now the media format that is most consumed and shared on social media. In fact, by 2022…
Apple is one of the leading device manufacturers in the world. As of January this year, the company has an active install base of more than 1.65 billion devices across the globe. This massive ecosystem that Apple has created provides marketers with an incredible opportunity. Customers who use Apple devices…
Social media is obsessed with numbers. Who has the most followers, whose posts see higher engagement, videos get more views or blog gets the most readers. It’s all a numbers game. When brands work with influencers, they prefer those who have a large following. However, numbers alone never tell the…
As a small business owner, you want to use all of the strategies and tools at your disposal when it comes to marketing. One of the strategies that you should not overlook is influencer marketing. You may not realize it, but influencer marketing isn’t just for big companies. While major…