Some people mistakenly believe that digital marketing is an expensive way to market a business. But it is more affordable than you realize and easily pays for itself. On top of that, it is a necessity. If you don’t create a strong online presence, it can be difficult to grow…
Whether you’ve been running Facebook Ads for a long time or are only just starting out advertising on the world’s leading social media network, the cost of running these ads will certainly be a major consideration. With billions of users across the globe in every demographic, Facebook is arguably the…
Website traffic is fast becoming an elusive commodity. You’d be hard pressed to find a niche without any competition. This makes it incredibly difficult to rank well on search engines, thus leaving you at the mercy of paid ads to drive traffic. The conventional wisdom around increasing website traffic is…
Small businesses tend to be on tight budgets. No matter how tight your budget, however, you need to make sure to set funds aside for digital marketing. Luckily, there are plenty of ways to stick to a budget with your digital marketing strategy. The following tips should help you do…
As you think about your digital marketing strategy, don’t forget to consider using local influencers. This can be a very useful and cost-effective way to promote your company. Additionally, even small businesses likely have the budget to work with local influencers. You simply have to know which influencers to focus…
YouTube is the most popular online video sharing platform. It has revolutionized the way people consume video on the internet while empowering individuals to launch their vlogging careers with little more than a camera and an internet connection, wherever they may be. The stats don’t lie. There were over 1.8…
Facebook sounds like the best place to start with your paid social media campaigns and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the globe. That massive user base makes Facebook an attractive destination for brands. More…
Paid social media advertising promises quick results. A campaign can be launched on any number of social media networks within minutes. Before long, the metrics are there for you to see. If the campaign isn’t hitting the right numbers, cut it before it burns the budget. If it’s performing well,…
You’re on social media for one reason and that’s to get your message out to as many people as possible. Social media is all about amplification. Those that are able to attract the most amount of eyeballs to their posts, videos, images, etc are considered to be the mavericks of…
Marketers love Instagram for a variety of reasons. The Facebook-owned social media network has more than a billion users across the globe. It’s quite popular with the younger demographic and has engagement numbers that can put some of its rivals to shame. So it’s no surprise to hear predictions about…
Social media can be a tough nut to crack for brands. There’s a plethora of networks each with their own set of marketing tools and products. Brands can’t take a one-size-fits-all approach to their online marketing campaigns. The challenges are further exacerbated by the rapid pace at which social media…
Most online marketers swear by social listening and if you don’t already have a strategy in place to leverage it, you’re seriously missing out. It will provide you with some of the most valuable data about your business and how it’s being perceived online, enabling you to make more informed…