We Eat, Sleep, and Breathe This Online Entrepreneurship Stuff! You Too? Great, Then You’re In The Right Place!

The team at Digital Marketing Lab has been building businesses together for over ten years now…and we’re just getting warmed up!

We’ve built services businesses, software businesses, media business, eComnmerce businesses, digital agencies, t-shirt businesses…and more. We’ve built several of them into the multi-millions of dollars of revenue, sold one for millions of dollars…and yes, we’ve flopped, too!

We have also built communities of thousands of business owners that we train, encourage, and mentor.

In short, we eat, sleep, and breathe this entrepreneurship stuff, and love to work with others that share our passion for building businesses and digital marketing!

Who we are

I’m a Virgo. I enjoy long walks on the San Diego beaches. I have a gentle soul, but I won’t be pushed around! Just kidding.

The Lab’s CEO, Mike Cooch, is a “serial entrepreneur” (one day he hopes to be a ‘cereal’ entrepreneur too…he eats a LOT of that stuff!) who generates 6-7 big ideas before breakfast (conservative estimate) each day. Mike has a Texas-sized passion for sales & marketing, business development, technology, and entrepreneurship. He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well…keepin’ it real!). His businesses have been named to the INC Magazine List of Fastest Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities. He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 24 years running – go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’, and a BS in Finance from Colorado State University. He is married with three children, an avid skier, hiker and traveler, and is learning to surf in his new hometown of San Diego.

The Lab’s COO, Josh Clifford, is an expert in building distributed teams that leverage technology to execute rapidly and efficiently. He has utilized his ‘Profitability Leverage Formula’ to build and manage businesses in technology services, agency services, publishing, and ecommerce – growing them from bootstrapped startups to multi-million dollar, profitable growth companies. Josh holds a B.A. in Psychology from Skidmore College, is married, and the father of one rambunctious son known as The Maximal.

Who you are

We want to work with entrepreneurs that:

  • See Digital Marketing as core to their business strategy
  • Have a growth mindset
  • Are realistic, mature, and self-accountable
  • Take action…we want entrepreneursnot students!

Does that sound like you? Good, then stick around!

Are you confused? Did you come here looking for an automatic money machine that craps out cash when you press a button? Ohhhhhh…you can get lost. 🙂

Our Vision

Our Vision is to one day be recognized as the most trustworthy resource that Digital Entrepreneurs turn to for actionable insights, strategies and techniques that will help them start and grow their business.

B.H.A.G. (Big Hairy Audacious Goal!)

To meaningfully impact the lives of 1,000,000 entrepreneurs by the year 2025.

Core values

  • Be Trustworthy – never betray your trust just to make a sale.
  • Give a Shit – show we care about you as entrepreneurs and people.
  • Lead With Value – give before we ask.
  • Be the Example – have fun, make money, live the dream so that we inspire others.
  • 10X Value – if we can’t look someone straight in the eye and know with certainty that our product should deliver 10X what they paid in value…don’t ship it.
  • People First, Profits Second – self-explanatory.
  • Respect the Dream – entrepreneurs face some hard shit at times…we want to support and encourage, not minimize the challenges you’re facing.
  • Simple, Scalable, Repeatable, Recurring – Principles for every business we run, and everything that we teach.


We’re going to get a little deep on you here. If you’d rather be able to think of us purely as capitalist sharks that only care about the almighty dollar…now is a good time to look away.

Avert your eyes!

Still with us? Ok…here goes:

We love entrepreneurship…that’s our passion.

We believe that entrepreneurs have the ability to create what we call ‘Evolved Capitalism’, a future where we have less large public companies and Wall Street calling the shots for entire communities and countries, and more of thriving small and medium-sized businesses operating with a sense of connection to the people they employee and the customers they serve.

Although an official definition of capitalism, as seen above, defines it as “an economic and political system where trade and industry are controlled by private owners for profit, rather than by the state”, we think of capitalism a little differently.

We believe that our economy is best when controlled by private owners who have ‘a stake in the outcome’as entrepreneur Jack Stake so eloquently stated in his book by the same name.

When people understand how the work they do contributes to their neighbors and communities, they act and feel differently than when they can’t see the connection between their labor and how it ultimately benefits someone.

That’s largely been lost in our world of Fortune 1000 companies and Wall Street traders that view things only in terms of the latest quarterly results.

That’s why we believe in ‘Evolved Capitalism’.

In case that sounds a little fluffy, let’s be clear:

We are 110% for building kick-ass, competitive businesses that gush profits!

The cool thing (really freakin’ cool!) is that we live in an era where we can have both kick-ass companies AND a more evolved approach to capitalism, thanks the the incredible advances of technology that enable us to automate more process, reach more people, and work when and where we want.

That’s awesome, and our Purpose is to play our part in advancing ‘Evolved Capitalism’ to businesses and communities around the world.

Earnings disclaimer

One of our primary goals is to help our community of Digital Entrepreneurs make more money.

That being said, we don’t believe in get rich programs – only in hard work, adding value and serving others. Our content and training programs are intended to help you improve your business skills and encourage you to take action so you can build your business.

Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program.

Please don’t enroll in our programs if you believe in the “money for nothing get rich quick” ideology; we only want serious people who want to work hard to build their business.

As stipulated by law, in promoting this and all our programs we use illustrative numbers only and we cannot and do not make results guarantees or give professional or legal advice.

We do, however, guarantee your satisfaction with our programs, and you have a full 30 days from purchase to evaluate any of our products and request a refund.

Time for action

If your using Digital Marketing as a core of your business strategy – in any industry – we’d love to keep in touch!

Be sure to join our Facebook Group, and let us know how we can help you!

The Content Delivered Team

PS – would you like to write for us? Click here to find out how!

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